Ebba Lundgren
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Levi's

Levi’s — Tailor Your Story

Strategy

To make people aware of Levi's customization services at the Tailor Shops, we created the concept Tailor Your Story to create a relatable conversation around the brand on social media.


Idea

To make people engaged, we use Shaun Ross, Cara Delevingne and Abel Makkonen Tesfaye (The Weeknd) to spark the conversation about personal embroideries and the stories behind them.

N.B. Levi’s tagline Live in Levi’s was a requirement from FCB West who provided the brief during the One Club Creative Boot Camp.


Role
Brand Strategist

Team
Anushka Kandachia
Martine Colloredo-Mansfeld
Valerie Erin