Ebba Lundgren

PepsiCo x SodaStream

PepsiCo x SodaStream — Love at First Sparkle


When consumers are choosing healthier options, companies need to reduce water in the production and DIY is getting more popular again, PepsiCo has taken the opportunity to buy SodaStream. We decided to target PepsiCo's existing customers instead of the typical environmentalist to make them see the economic benefits in SodaStream.


We created an experience where the audience is economically motivated to try SodaStream because we realized to try a SodaStream, you need to buy one, and we want to change that.

Brand Strategist

Johanna Granlund