Ebba Lundgren
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PepsiCo x SodaStream

PepsiCo x SodaStream — Love at First Sparkle

Strategy

When consumers are choosing healthier options, companies need to reduce water in the production and DIY is getting more popular again, PepsiCo has taken the opportunity to buy SodaStream. We decided to target PepsiCo's existing customers instead of the typical environmentalist to make them see the economic benefits in SodaStream.


Idea

We created an experience where the audience is economically motivated to try SodaStream because we realized to try a SodaStream, you need to buy one, and we want to change that.


Role
Brand Strategist

Team
Johanna Granlund